top 5 reasons you have a slow WordPress Site

5 Top Reasons You Have a Slow WordPress Site

Chris Hughbanks Website Optimization, WordPress

If you’re reading this, chances are your WordPress Site is slow. If your site loads slower than 3 seconds, you are losing potential customers and sales. Most of us don’t have to look past our own behavior to know the truth of that. I know that if it feels like the site I want to go to takes what feels like forever to load, I skip it and move on to the next site. Here are 5 top reasons you have a slow WordPress site.

Too many posts on the front page.

If you have something like “latest news or newest post” on your homepage, just remember that the homepage has to load previews of each post. For professional service based companies, artists and general organizations, I would say to have no more than 3-5 on your homepage.

Decreasing the number of posts shown on your homepage can be easily done from the WordPress administration panel. Go to: Settings -> Reading Settings -> Blog pages show at most. Then, change the Blog pages “show at most” value to a lower number.

Too Many Plugins.

Plugins and the data they use can take a lot of server space and resources. If you are a small service-based business and your website uses 30 plugins, you might want to re-evaluate whether you need all of them. One way to help your situation is if the plugin has multi-functions, use most of them instead of finding a separate plugin for one of those functions. If you’re not using a plugin, delete it. There is no need to keep them on your account. It’s good security practice and one less thing to slow down your back-end.

External Fonts.

Google fonts are free and can be fun to use. It can give your site a bit of design flair. Yet that comes at a cost. For Google fonts to work, it loads from and outside CSS files. It is dependent on a server other than the one your site is running on. The more “outside” files that have to be loaded, the slower your website will load. First, each font that you use from Google Free Fonts or another similar service has multiple variations, weight (300, 400, 500, and 700), encoding (Latin, Cyrillic), style and so on. Check your website and include only the font variation that you’re actually using. This will load less outside files. To take it a step further, if your website is using the font for only a small piece of text somewhere on your site, it might be best to compromise on the design and use a font that is already loaded on the site.

Bloated Themes With Too Many Features.

When you are building a website, you find themes that claim they can build just about any kind of website. Many of these are full of features, sliders, carousels, etc. All of these features require JavaScript and CSS resources to work and if you’re not using them, you’re simply wasting resources. Functionalities such as carousels and sliders should not be part of your theme. You can always add them using a plugin later on when you want them to be loaded. So, pick a theme that has the main functionality you need without tons of additional features.

Large and Unoptimized Images.

Images can be some of the largest files of the website. Even if your business is partially dependent on the quality of images, you can still optimize the images to get the file sizes down to something reasonable. You can use a plugin called WPSmush. Also, if you use Adobe Photoshop, you can use the save as web feature. Even if the image file is reduced by just a few KBs, when you combine all the images on one page, usually the performance gain is significant.

Although there are other places and ways to gain speed in your website, these fives issues are ones that just about anyone that runs their own WordPress website can take care of quickly to give your website a performance boost.

Hughbanks Design is the brainchild of Chris Hughbanks and helps WordPress website owners get the most out of their website through design and marketing,