5 Ways to keep your website visitors coming back

Chris Hughbanks Website Optimization

 The days of the “brochure” site are dead. Let’s get that straight right off the top.  And why would you want one of those anyways? Your website needs to convert viewers into leads and sales. Yet many viewers will not contact you on the first visit. You need to get your website viewers to keep coming back.  To do that, ask yourself this…

If my site’s viewer goes to my site and leaves the site without a peep, will they at least learn or have gotten something anyway?

The answer needs to be a resounding YES! 
Sorry folks, but if you’re putting up a site JUST to show your viewers your company, you’re leaving a lot of potential money on the table. Here are 5 tips on keeping your website viewers coming back.

1) Blogging.
Blogging is not as sexy as it was 5 or even 10 years ago. It can also be a pain in the rear if you’re busy 100% of the time. Yet it is necessary. Here is why…

 •It shows you’re an expert. 
Tying into the first key, people trust those who sound like they know their business. An updated blog makes you sound as if you are staying on top of your industry. 

• They get FREE information.
A blog is an impromptu to give FREE information, so the viewer feels like they got something without that icky sales feeling. If they keep coming back or subscribing to your blog there is a much higher chance of that viewer contacting you at some point in time.

• The more you blog, the more site traffic you get, the higher the chances of conversions.
Google LOVES fresh content on a website. Now, you do not have to have a blog to get noticed by Google, but it is the perfect way to demonstrate your authority in your field, which is a leading driver for ranking higher. Plus, if you cover enough subjects within your field, it gives you more “at bats” to get traffic. The more high-quality traffic, the more chances that traffic will convert to leads and sales.

2)Downloadable Content
Downloadable content can be anything from a checklist, e-book, a coupon to their phone, to a quiz. This allows the viewer to feel like they have gotten quality content well beyond visiting your website. This memorability will give you a better chance of them coming back to your site, or contacting you directly.

3)Case Studies
Case studies that show your process or the use of your product or service in action is a great way to educate the viewer about the industry, and how you fit into that industry. They can be either posted directly on your site or downloadable or both.

Showing your process is like showing your math work in school. The teacher knows you did the process and did it correctly. Same goes for case studies. Your viewers see your work, gaining enough knowledge to know what they don’t know. In a sense, it solves the “You don’t know what you don’t know” of your viewers.

4)Videos

Video is big and will only get bigger. It is a safe bet that viewers digest the information they see and hear faster than information they read. A video is a great way to bring visitors to your website through improved search engine rankings, get them to focus on your message in multiple ways (visually, audibly, etc.) and get them to spend more time on your website. Video offers the unique advantage over other forms of content because it does not just tell visitors about your company, product, or service – it SHOWS them. This is the difference between passive and active engagement. As a rule, people learn and remember information better if they are actively engaged. Custom video accomplishes the goal of your website actively engaging visitors.

5)Collect Emails to send value and information.
Email is a great tool for engaging one-on-one with your audience and keeping them engaged. Giving your emails beyond what users can find on the website will make them feel “in the know,” and they’ll become more likely to become brand advocates. A 2014 study showed that email marketing is nearly 40 times more effective at acquiring customers than Facebook and Twitter combined; 91% of US consumers use email daily. Calls to action to sign up for your newsletter, offer or coupon should be prominent on your website.