5 WordPress SEO mistakes You Should Avoid

Chris Hughbanks Marketing, SEO, WordPress

WordPress SEO mistakes happen and are more common than you think if you are a business owner trying to go at it alone.  It’s ok and understandable, as SEO can get expensive and such a wide, vast obtrusive topic if you are new or not read up on the how and why of SEO strategy. Yet fear not, if you avoid these 5 WordPress SEO mistakes, you are already ahead of the curve.

 Search Engine Visibility Setting

WordPress comes with a built-in option to hide your website from search engines. The purpose of this option is to give you time to work on your website before it’s ready to go public.

A common mistake is having this checked when you go live.

To locate, log in to the admin area of your WordPress site and visit Settings » Reading page.

Search Engine Visibility

Permalinks Settings

You need to visit the Settings » Permalinks page. Select the post name option and then click on the ‘Save Changes’ button to store your settings.

You do not want your site’s urls looking like https://example.com/?p=10467

http://example.com/archives/123

WordPress Permalink Settings

 

Not Using Keywords in your URL’s and Page Titles

A good SEO friendly post title is human readable, contains your focus keyword and is within the 70 characters limit. However, it also needs to be catchy and contain a keyword you want to go for. The URLs (post and services URLs especially) Always need the keyword in them.  For example, example.com/Houston-recipes or example.com/art-canvases. Just by the URL, you can figure the page is about recipes tied to Houston as opposed to if the URL was just recipes. An example of a page title could be Favorite Houston Recipes then site name\

Not filling in the ALT Tags when uploading images.

Make sure every image you add to your page has a “keyword rich” title and complete alt text that includes your focused keyword

Alt Tag in WordPress

 

No Internal Linking

Search engines assign each page on your website a score (page authority). The recipe of this score is kept a secret so that people cannot game the results. However, the most common signals of authority are links.

This is why it’s important that you link to your own content from your other blog posts and pages.

The concept of this is simple.

 1) These are the links you have the most control.

2) If your site has been around a while, linking to older posts kind of give a reverse link juice because you are considering your older post relevant.