There are a plethora of SEO tools out there for the website owner or maybe web designer to use. Yet if it is your first time or not sure where to start, the question of what tools should you use, to begin with, can seem daunting. My answer may seem so simple, you probably missed it. So what are the SEO tools that are best, to begin with? Believe it or not, they all come from Google. Google? Yes, Google. Believe it or not, Google actually does want to help you rise in the ranks and give you tools to help. Here are five SEO Tools for beginners.
Keyword Planner Tool:
Google’s keyword tool is located on Google Ads. Don’t worry, you actually do not have to run an ad campaign to gain access to Google’s Keyword Tool, you just need a Google account. Google Keyword Planner gives you two options to get started, which are:
- Find keywords: Get keyword ideas that can help you reach people interested in your product or service;
- Get search volume and forecasts: See search volume and other historical metrics for your keywords, as well as forecasts for how they might perform in the future.
Google Keyword Planner tool may look a bit complicated, but there is a simple guide on how to use the keyword tool here. This is a great tool to find words and phrases you should optimize your website for, and what content you should create.
Google trends is another tool you can use to spot high search volume topics. For example, we use the topic WordPress and got the results below.
Google Search Console
Formally known as Google Webmaster, by Google’s definition “Google Search Console is a free service offered by Google that helps you, monitor, maintain, and troubleshoot your site’s presence in Google Search results” Google Search Console or GSC for short is a very powerful tool. You can submit content to be crawled by Google, make sure your site is accessible by Google, security issues and shows you how your site appears in search results.
The Performance report in GSC is one part I would like to highlight. You can view which keywords bring you the most traffic, on which devices and where from. You can look for keywords with lots of impressions but few clicks and a low CTR. In all GSC give you a wealth of powerful information.
Google Analytics is another powerful tool. It can tell you who went to your website, when where they from, how they got to your site and what they viewed your site on. This can be very powerful information when optimizing your website. For example, I have several clients in Houston that service the local Houston area. I can go into analytics, see how many page views there were in Houston, whether they were using a mobile device and how they got to the site.
Google Page Speed Insights
Your website needs to load as fast as possible. Google page speed insights or GPS for short, can test your website’s speed and give you a wealth of information on what could be slowing your website down.
There are plenty of other SEO tools out there, from MOZ to Raven Tools to BrightLocal. Yet Googles set of tools is a great place to start on getting a wealth of information on how to SEO your website. The best part of all, all these tools are completely free.
Hughbanks Design and SEO
Chris Hughbanks of Hughbanks Design has been involved in SEO since 2011 and has provided small businesses around the world proven results. Hughbanks Design provides SEO services to small and medium-size businesses can beat the odds and dominate in their digital marketing. For a free evaluation, click here.