One of the most debated questions within small businesses in regard to digital marketing is, when should you redesign your website? This can be a bit of a tricky question, …
What is an Evergreen SEO Strategy
SEO is an ever-changing, shifting sands marketing strategy. All it takes is Google making an algorithm change and it seems like everything changes overnight. At the time of writing this, …
Conversion Rate Optimization – Quick tips
You have built your website and you’re pretty proud of it. You have even done some work to drive traffic to your website and your site has started to generate …
Should You Use WordPress Automatic Update Feature?
When WordPress 5.5 came out back in October 2020, it came with the ability to set up most of your plugins to automatically update. This is a feature that can …
2021 web design trends
If 2020 has taught us one thing, it’s how important websites can be. The design and usability of the website can make or break a website. And not that it …
The Difference Between a Landing Page and Homepage
It is easy to confuse a homepage with a landing page. I mean, you do land on a homepage, right? Though technically, you do land on a homepage, that does …
Just having a website is not good enough
I wrote about this back in 2018, but I think it’s even more important now to address this. And the issue I am addressing here is why small businesses should …
5-Second Website Test for Service Companies
The days of company websites just putting a quick bit of information about themselves on their website and expecting that to bring leads are gone. Truth is those days were …
5 Things For Your Business To Do during COVID-19
Where we are in Houston where a “Work Home Stay Safe” order has been put in place. This basically translates to “stay home”. If you run a small business, this …
Why UX Is an Important Part of SEO
It is commonly thought that SEO is just two main parts: making sure your website is keyword optimized for the phrases you want to rank for, and link/citation building. There …