METSCUO (Metallurgical Supply Company)
The Web Design Problem:
Metsuco came to us with a half-built site. IT was technically live but many of the core functions were not utilized properly, and some of the design was just a mock-up jpeg thrown in place. The design that was in place was not built for optimal user experience.
The Marketing Problem:
Metsuco has been in business for over 30 years, but mostly relied on old tried and true connections and networking to grow the business. They had not really tested the waters of what a fully functional e-commerce site was capable of in terms of growing the business.
The Web Design Solution:
We have converted the nonfunctioning jpeg elements into fully functioning sections, redesigned elements in order to be more helpful to the viewer and the company. We also optimized for speed and added heatmapping for data-driven decisions down the road.
Technologies include:
- WordPress
- Woo Commerce
Marketing Solution:
We built several marketing automation using Automatic campaign, created several Google Paid Per Click campaigns and Google Shopping Campaign.