Parts 4 Garage Doors is a company bringing an innovative way for home Do It Yourselfers to get the parts and hardware they need to fix their garage doors by experts that have been in the field.
Parts 4 Garage Doors is a sister company to Spectrum Overhead Door LLC, and after working with me, Chris Hughbanks and Hughbanks design increasing search engine visibility and traffic to their site https://spectrumoverheaddoor.com/, decided to ask for the Parts side to be redesigned.
The current site at the time looked clunky, disjointed and did not display the potential and professionalism that Parts 4 Garage Doors had. Also, the e-commerce section did not have the function. The company just had opened a second store, so the company needed something that reflected the growth of the company.
First was the site at the time was built on Weebly. So the first choice was moving the new site to WordPress. The second was two-fold:
- What is the true purpose of the website?
- How will users use the site?
First, defining the purpose of the website, become an interesting challenge. I looked at the site as focused to DIYers of home projects. Focusing on speed as well as design I took inspiration and the new branding the did and created as I def live prototype in WordPress using Elementor. As you will see, the first mockup of the site based on the prototype was focused on “home garages”
The owner loved the basic site but felt the hero section focused not enough that they are a brick and mortar store. The second was because the design focused on “home garages” it would be easy to confuse it with service companies. So the design evolved to focus that they are a “store”, not a “service company”
Second, how will users then become intertwined with what is the true purpose of the website? When the idea was conceived to redesign the website, the purpose of the site as a signpost to the store. Someone would find a product on-site, call the store and the product would be bought over the phone or they would come in. Now as the client saw the potential of the new site, the focus shifted to e-commerce. Users could find the product on the site, buy it there and have it shipped , delivered or could be picked up. The focus and uses changed to where both physical stores were top priorities but e-commerce has a close second.
The Solution :
Using Woo-commerce with WordPress and Elementor, we were able to create a site that focused on all three aspects, the original store, the new Channelview store, and e-commerce.
The owner wanted to include an “online-special” section to the site but still needed to have both stores the top priority. So to solve this was to add a “view specials” button above the locations and when clicked, the site scrolled to the specials.
The result is a website that shows the professionalism and potential of the company and gives the company essentially a “third arm” in which to sell the product. Whereas the previous site would have 1-2 sells a month, with 2 days the site made its first sale.